About us

A Marketer & seller
that found
the key to efficient growth

Founder of Potential Opportunity, Taylor Wells, has worked in many bootstrapped B2B start-ups and VC-backed companies, starting in sales roles and moving into marketing roles.

Because of his unique past, he appreciates what really drives revenue, and through his experiences, he has found the key to unlocking the most efficient growth possible: the Selfless Advantage

Now, he is building an organization to help other companies do the same.

You won't just get marketing services from us. You'll get marketing/sales experts who understand how to build relationships at scale by integrating a a Selfless Advantage strategy. 

Our mission: That every B2B marketing and sales interaction provides impact outside of your product. This is the best way to grow and happens to be extremely fulfilling at the same time.

Taylor Wells v3

What's Our Why

Our values drive us to achieve incredible results


Selfless Empathy

We lead with not only empathy but selfless empathy. We put ourselves in each others shoes and with that power we look for ways to serve unconditionally.


Impact Focused

We are driven by impacting business objectives and creating amazing customer experiences. This is how we view our business and the same mindset we take to our customers.


Fiduciary Mindset

We act as a trusted advisor to our clients. We sit on the side of the table that our customers sit. We are apart of our client's team; not just another "outsourced" option.

Swiss Knife


We only have so many hours and so big of a budget. We take what we have and make something worthwhile out of it; no excuses and no rock unturned. 

Happy Clients

Strategic demand generation expert
Jessica King, CMO at Botkeeper

I have had the pleasure of working with Taylor Wells in their capacity as Demand Generation Leader at Botkeeper. I wholeheartedly recommend Taylor to any organization looking for a driven, creative, and strategic demand generation expert.

serve, don't sell
Justin Best, CEO at NW Techs

I'm so thankful for the time I got to share with Taylor at NW Techs. Taylor's heart to use his skill to serve others is an inspiration to me. His vision for the larger mission of sales and marketing ("serve, don't sell") as well as his expertise in the mechanics of what he does make him an incredibly productive team member.

Unreal amount of energy and dedication
Gabe Winslow, CRO at Theo Agency

Taylor is an agressive, diligent, exceptionally smart individual. I have partnered with Taylor and had him work for me. I recommend him highly. You will get an unreal amount of energy and dedication from Taylor and a mind that constantly strives to get better results.



If you don't like working with us, you can cancel at anytime. No contracts. No questions asked. Seriously.

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Frequently Asked Questions

What types of companies do you work?

The customers we have the most success with are B2B organizations usually ranging from $1mm to $10mm in annual recurring revenue.

Do you provide other services outside of marketing?

Our speciality is in B2B marketing but we have experience in overall go-to-market strategies and sales processes as well.

Can you do hourly or custom projects?

Yes, we do custom one-time projects, workshops, and hourly consulting. Book a call with us to learn more.

Do you require contracts for your work?

Nope, everything is month-to-month to allow for more flexibility as you needs change. 

How quickly can I get started?

Assuming we have availability, we onboard clients on the 1st of every month.

How does the Selfless Advantage differ from other strategies?

Marketing historically has been all about getting folks to convert. Selfless Advantage unconditionally looks to serve prospects and by building a relationship first, you find the best, most profitable customers for your organization.

Have more questions? Let's chat